Lynne after reading this comment, delete it.

When you post a new article you will see a small picture that looks like a chain, use that button after highlighting a word that relates to your product.

For example to link directly to a topper card, highlight the word “topper card” and click on the button that looks like a chain.

when the box pops up open a seperate browser window and find the product you are posting about, copy the url in the address bar.

Then return to the pop up box and paste in the address you have just copied.

When the article appears on your blog it will link directly to the product, this deep linking technique will help massively with your seo efforts.